Rose is one of the most iconic notes in perfumery. It's also one of the most misused.

For a long time, rose meant one thing: dusty, heavy, powdery. Your grandmother's dressing table. A department store in 1987. That left a lot of people convinced rose just wasn't for them, and they weren't wrong about the rose they'd tried.

Dopamine Rose started with a single brief: make the rose fragrance for people who hate rose fragrances.

We worked with perfumer Elena Ruiz to find the version of rose that nobody had done:  something fresh, dewy, and actually floral without feeling like petals pressed into a drawer. The balance we were after was weightless: fruit and ozonic notes giving it lift, rose at the center that reads more like the real thing than any rose candle ever has.

It opens with raspberry marshmallow, strawberry, and rhubarb: juicy, sweet, a little reckless. Then it blooms into rose and cyclamen with an airy, ozonic quality that makes it feel like petals in sunlight. The drydown is cashmere and musk. Soft. Addictive. The kind of thing you smell on your wrist three hours later and lean back in.

People who have never liked a rose fragrance try this one and something shifts. It's the rose that changed their mind.

If that sounds like you, this is the one to try first.

→ Shop Dopamine Rose Extrait de Parfum 

→ Try a 1mL sample in the Discovery Set

xx, L'Epoque